Frequently Asked Questions


What are the European Excellence Awards?
The European Excellence Awards are created to honour the most outstanding achievements of communications professionals in their field. The awards also provide an excellent networking forum for all attendees and take a comprehensive look at communications achievements across Europe.

Who is the host?
The awards are hosted by Communication Director, the Magazine for Corporate Communications and Public Relations in Europe. Communication Director is also a co-host of the European Communication Summit, the largest European gathering of communications professionals. Communication Director features news, opinion, studies, and introduces new European communications professionals.

How much is the entry fee?
The application fee applies per project and per category entered.
Your first application will cost 240 Euro plus VAT, and each additional application submitted will cost 190 Euro plus VAT.

Who can apply?
The awards are open to public relations, communications, brand building, and reputation management professionals from companies, consultancies, associations and NGOs, whose work has displayed exceptional talent and ability in 2012/2013.

Can universities or institutions apply for the European Excellence Awards?
Yes, we encourage entries from universities and institutions, and would advise you to apply for any categories that you feel showcase your innovative approach to communications.

I work for an agency and want to nominate a campaign we worked on for a client. How would that work?
Both the client and the agency can submit campaigns to the competition. All communication, such as the announcement of shortlists and winners, will mention both the client and the agency.

How many categories may I apply for?
Projects can be entered in more than one category, and it is possible to apply in as many categories as you are interested in. Please be aware that nominations for the “Accomplishment” category (categories 1-3) have different application forms to those for categories 4-60.

Can I submit a campaign in more than one category?
Yes, that is not a problem. You can submit an entry into as many appropriate categories as you like, and you can (although you do not have to) tailor your supporting documents for each category, even if the campaign being entered is the same. However, you will be charged per application.

Can the jury members nominate their own companies/agencies?
Companies or organisations of jury members may still enter the award competition. However, the juror is not allowed to take part in the judging process for any category into which their organisation/consultancy has submitted projects.

What do I need to send in?
Submit your application using our simple online system. The online form takes you through the whole application process step-by-step. Your completed application form must contain the following elements:

1 General contact details about the entrant(s), the involved agency and organisation.
2 The main details of the project: a) short summary of the project at a maximum length of 400 characters (including spacing and punctuation), b) time frame of the project, c) budget in Euro (this information will not be distributed and plays a major role in helping the jury assess your project), d) number of employees working on the project.

3 A project description of no more than 2,000 characters (including spacing and punctuation) in total must be provided, including the following information:
     a) The situation which led to the creation of the project
     b) The objective of the campaign
     c) The strategy involved in the campaign
     d) How the project was implemented
     e) The results achieved by the campaign (e.g. coverage, sales and user numbers, evaluation and survey results, etc).
4 Supporting materials should be carefully selected to illustrate the main points and essence of your project. There is a limit of up to 3 documents (one document includes both the hard copy and digital copy of the document). The material accepted as supporting material includes, for example, planning documents, press releases, press kits, pictures, brochures, PowerPoint presentations of no more than 10 slides, movies of no more than 3 minutes and any online material or other unique media. You can either upload your supporting material using the online system, or send it separately with your hard copies in by post.
5 Include one picture that best represents your project (for example, the cover of a report, or a picture of your event) which will be used to illustrate your project to the jury.
6 You can specify up to three links to websites, social media platforms, intranet sites or online videos

Can I submit articles in my native language?
You can submit publications in your native language to support your application; however we ask that all application material (for example, the application forms and the project description) are submitted in English.

What do you mean by 2000 ‘characters’?
By characters, we mean all letters, spaces and punctuation marks. The easiest way to count these is to use the word count function in Microsoft Word, if you have access to it. As all texts are uploaded onto the jury intranet, and space is limited, texts will automatically be cut off after 2000 characters.

What do you mean by ‘entered works must have been published after September 30, 2012′?
Projects started before September 30, 2012 will be considered for awards if they had their main roll-out and impact after this date. Projects completed before this date will not be considered.

I am unable to provide budget details – can I still enter the Awards?
Yes, you would still be able to enter the awards, although one of one of the criteria the entries are judged upon is cost-efficiency, and this is very hard to assess without financial data. All such information is treated with utmost confidentiality, all will never be published or released, should you decide to provide it.

When is the deadline?
The deadline for all applications is October 10th, 2013.

Who are the judges?
The jury is comprised of around 30 leading communications professionals from companies, agencies, and universities, as well as governmental spokespersons.

How will the entries be judged?
Upon receiving your application, we will first send you a confirmation of receipt by email. This may take a few days to receive. Thereafter, our jury will review all entries and choose a shortlist of five projects in each of the available categories, which will be announced in early November. The winners will then be voted on anonymously. The entries are evaluated on the following criteria: strategy, innovation, creativity, cost-efficiency, results.

Do I have to register for seats at the Gala at the same time as I enter?
No, you do not. You can register at the same time, but most entrants usually wait until after the shortlist is announced before booking their seats or tables for the Awards Ceremony.

How do I pay the entry fee?
After we have received your application, we will send you an invoice for your application(s), complete with our bank details and instructions for transferring the money to us. You do not need to make payment before, or at the same time as, submitting your entries.

When will the winners be presented with their awards?
The winners will be announced and presented with their Awards at the European Excellence Awards gala ceremony on December 5th, 2013 at the Postpalast in Munich.

Do you give feedback on entries?
Unfortunately, due to the high number of entries we receive, we are not able to give individual feedback for entries.

Can I enter the Best Campaign category?
Yes, The Best Campaign Category is open for submission.


Can I send in hard copies of my application by mail?
Applications can only be submitted online.

But for the following categories you are requested to send in hard copies to support your application, as long as the publication has been published in print:
• 33    Annual Report
• 34    CSR Report
• 35    Company Brochure
• 36    Corporate Advertising
• 38    Employee Publication
• 39    External Publication

The postmark for these materials is Ocober 10th and they should arrive no later than by October 15th.
Please send your material to:
Helios Media GmbH
Communication Director Berlin office
Werderscher Markt 13
10117 Berlin

Please make sure that you include three copies of all printed supporting material for these categories. All entry material should be carefully marked with the category, project title and names of the organisation and the agency (if appropriate). Please ensure, however, that you also provide all material in digital form (e.g. as pdf) in the online application process, which you are required to complete for all enteries. . Submitted material can not be returned.

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